Jolene A Galvan, ACSR, CPIW, CISR-Elite, AIS, CPSR, AINS, DAE, CLP-A, MLIS

2024-2026 California Council Public Relations Chair

Awards and Public Relations – What do they have in common?

What do they have in common?

Awards and Public Relations are both focused on establishing a positive reputation and credibility for a company or individual. They achieve this by highlighting achievements and accomplishments, providing third-party validation that can be used to improve brand image and appeal to customers, partners, and potential employees. In essence, winning an award can play a crucial role in a successful public relations strategy, helping to amplify positive messaging about a company or individual.

It is crucial to establish recognition and trust within the community. This is why securing awards plays vital roles in your overall Public Relations and Brand awareness strategy. Public recognition could enhance reputation, strengthen credibility, and pave the way for new possibilities.

What are the Awards?

The Individual Awards we offer at the Council Level are:

Rookie of the Year
Young New Professional of the Year
Member of the Year
Gayle Reskin Angel Award

Where do I begin?

The easiest way to begin is to look at the criteria for each award and determine what you will need to gather. Pull a copy of “Member Achievement Record” and keep an active document moving forward. This will save time later and headaches trying to recall what you have accomplished during the year. The Form is located in the IAIP Comprehensive Manual – forms section (I have included a copy here for your convenience. Important – keep this form handy and update it as you accomplish something!

The Award Submission also requires an essay. When you follow the award criteria step-by-step it will make the process easier. Outline your essay on what you would like to say. Draft your essay and always edit for spelling and grammatical errors.

Why should I apply?

Winning a professional award looks good on your resume. It can impress your employer and colleagues. It will boost your self-esteem. It distinguishes yourself when requesting promotions.

You cannot win if you do not apply! You have nothing to lose and much to gain! If by chance, you do not win…try, try again. We have many talented individuals in our Association. Just because you do not win one year does not make you a loser, it simply means someone else either has more longevity and/or more accomplishments to date. Continue to add to your achievement record. Look at the award criteria and determine where you may lack points and work harder in that area.

Make this year your year to shine! Start today! You are never too young nor too old to apply for an Award! Good Luck!

In Fellowship,

Jolene A Galvan, ACSR, CPIW, CISR-Elite, AIS, CPSR, AINS, DAE, CLP-A, MLIS

California Council IAIP-2024-2026 Public Relations Chair

IAIP Member Achievement Record

Regina Lemanowicz, “Awards” PowerPoint presentation, Awards — Region VII (iaipregion7.org

Regina Lemanowicz, CLP - Public Relations Liaison

The '4 P's' of Public Relations—Publicity, Public Perception, Promotion, and Persuasion

These four components are the foundation for developing public relations strategies that communicate the right message to the right people at the right time. Good public relations is about building a favorable brand image that is trusted and respected. This requires careful planning and strategy.

Publicity:

Manage information that goes out to the public.
Create press releases about accomplishments, events and meetings.
Send us your event dates to add to our Council calendar.
Have you received an industry award, a new designation, a job promotion? Let us add you to the Member Spotlight section of the Council website.

Public perception:

A positive public perception can enhance a brand's image, increase loyalty, and provide a competitive advantage. Public perception is a dynamic and multifaceted aspect of PR that requires continuous attention.

Surveys and focus groups can yield direct feedback, revealing their perceptions and attitudes towards the brand.
Engage members through active social media platforms and websites
Use positive and consistent messaging.

Promotion:

Promotion refers to the activities and strategies employed to enhance visibility and create a positive image for a brand, individual, product, or service.

If your association has a Facebook page or website, keep it updated.
Attend industry events and talk to other attendees about the benefits of belonging to IAIP.
Sponsor an industry event.
Offer to speak to groups about IAIP or other topics of expertise.
Awards can serve as promotional tools that contribute to brand recognition and prestige. Apply for Region VII ROY PASINI MEMORIAL AWARD FOR PUBLIC RELATIONS. Refer to the Awards Manual and apply for all awards you are eligible for.

Persuasion:

Persuasion is the heart of Public Relations encapsulating the strategic efforts made to influence audience attitudes and encourage certain behaviors or beliefs.The power of persuasion can lead to improved brand loyalty.

The 4 P's of persuasion are power, positioning, performance, and politeness.
Promote IAIP in a way that will give the best public perception of our association and remember politeness is powerful!

Respectfully submitted,

Regina Lemanowicz, CLP

Public Relations Liaison